The ABSOLUT company began in 1979 when a few daring entrepreneurs managed to bring a then unknown Swedish Vodka onto the competitive U.S market. ABSOLUT vodka became the choice of the cool vodka drinker and following a successful ad campaign, established itself as a way of life - one intimately connected with art, design, fashion and creativity. Since 2008 the ABSOLUT company has been part of the Pernod Ricard growing its portfolio to include several brands.
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